About Me
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Managing Director Mexico at LOYMARK (2017 to present)
Marketing technology and customer experience company with over 20 years of experience in customer management in Latin America.
Managing Director Mexico at RAPP (2003 to 2017)
Global creative marketing agency that knows how to speak to one individual, a million at a time.
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New Business Director at RAPP (2001 to 2002)
Account Director at RAPP (1999 to 2001)
Global creative marketing agency that knows how to speak to one individual, a million at a time.
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• Master's in Business Administration (MBA) with a Major in Marketing. 2000
• Customer Loyalty: A Strategic Approach. Kellogg School of Management, Northwestern University, Evanston, Illinois. 2020
• Digital Marketing Strategy Certificate. Harvard Extension School, Cambridge, MA. 2018
• Loyalty Strategy for Business Leaders. US Direct Marketing Association (DMA) and the Colloquy company course. Chicago, IL. 2008
• Professional Direct Marketing (PDM) Certification program, University of Missouri – Kansas City. 2003
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Spanish
English
On A More Personal Note…
Beyond my work, I’ve always been drawn to the way people think, choose, remember, and connect.
That curiosity has shaped my interest in behavioral science, literature, music, cinema, and photography — from Borges and Kiarostami to Paul McCartney and Paul Simon.
These days, portrait photography has become one of my favorite ways to keep observing people with attention, curiosity, and care.
